When Gilmore Girls first aired on The WB (and then The CW) for seven seasons from 2000 to 2007, fans witnessed the pair grow in love.
In the 2016 Netflix revival series Gilmore Girls: A Year in the Life, Luke and Lorelai ultimately tied the knot. (In the new advertisement, fans will spot the wedding ring on his left hand.)
Other Easter eggs include the local troubadour playing guitar on the bench and the well-known song “la la” by Sam Phillips.
Additionally, fans may anticipate another commercial for the campaign where Lorelai gives Luke a spare baseball cap in case his trademark one is damaged.
Walmart’s Christmas campaign, which aims to encourage consumers to “give the gifts that show you get them,” also included advertisements for Love Jones, SpongeBob SquarePants, and Crazy Rich Asians.
